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Who Pays for Token

The non disclosure of tokens in paint packs, is deceptive in that it creates ambiguity and is found lacking in having a reasonable basis as to the price borne by the consumer. Consumers are not
informed about the presence of token and its value, and it is placed right at the bottom of
the paint pack making access to such information further difficult. The onus is on the
undertakings to ensure that no deception results through their marketing practices. This
could also have the adverse effect of giving an unfair competitive edge to paint
companies offering higher token values without disclosures to the consumer who bears
the price, as the painter would naturally have an incentive to purchase paint containing
higher token values, and other factors such as quality, durability may pale in comparison
to this consideration.




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